International marketing plan Essay Example | Topics and Well Written Essays - 250 words

International marketing plan - Essay Example The cost of competitor toothpaste companies in the country will also be a determining factor as the company must set a price that will ascertain that it stays above of their competitors in terms of customer base. The retail price will factor in the cost of production and distribution and a price that ascertains profitability will be set. A price of $3.8/50mg, which consists of 60 tablets, is recommended for launching the toothpaste, and 1,000,000 units will be produced at a cost of $2.5million. Compared to competitors such as, Archtek’s Toothpaste Tablets, Lush and Chewable Toothpaste Tablets Berry by Childlife, Kauen chewable toothpaste tablets will have a lower price as they all have set an average price of $4.5/50mg. Only two middlemen will be used, and these are wholesalers and retailers, hence this assures that the price is not set exceptionally high before the product gets to the consumers. Distribution will be through company trucks, which will operate on a daily basis and this expense will be factored in on the cost of the toothpaste in the market. Wholesale price for Kauen chewable toothpaste tablets will be at $3.5/500mg, price to retailer 3.6/50mg, and retail price will be a maximum of $3.8/500mg. The retail price is set at a cost that retailers are willing to pay as it is far below the prices of competitor chewable toothpaste tablet companies. The price will ensure that the company stays above its competitors as it is aimed at attracting new customers and retaining them. The retail price also considers the low income earners as it is set at an average level, which ensures that consumers are willing to pay for a quality product, which is sold at a low

Assessment of Organizational Culture Essay Example | Topics and Well Written Essays - 750 words

Assessment of Organizational Culture - Essay Example mpanies that strive to be progressive and innovative especially, purposely implement such changes and create such environments that help them to gain strategic advantages in the marketplace. Some of these companies have set benchmarks for themselves for the best practices in organizational behaviour appropriate to creating the right and required organizational cultural characteristics. â€Å"The necessity of innovation is now universally accepted, but beyond their enthusiasm for bright ideas, most leaders know that to be successful over the long term they have to develop a strong innovation culture.† (Morris, Langdon. 2007) Here, we list five companies that have benchmarked the best practices on organizational cultural characteristics that support innovation and change. The first three are acknowledged as being amongst the most innovative companies in the world. The top companies are dominated of course by the American and Japanese. To these we add two more innovative companies from other countries. Apple â€Å"has grown dramatically over a short time, has a forward looking, optimistic culture, seeing itself as a David growing in strength at the expense of a Goliath.† (Ernst & Young) Last year alone saw the release of five major products: Mac OS X 10.5 aka Leopard, iPod Touch, and iPhone 2, iLife ’08 and iWorks ’08, plus witnessed record growth levels. Apple has a history of success in exploiting niche market opportunities. GE has made great strides in innovation recently with the invention of the HD CT scanner that reduces radiation exposure by half, a hybrid locomotive that reduces emissions by a half, and a splendid reengineering of the CF34 jet engine. (Mark Borden, 2008) Perhaps more regarded as innovative in the West than in Japan itself; nonetheless, it helped develop the just-in-time (JIT) approach some time back that enabled it to make breakthroughs in the simplification of manufacturing processes. And, it is still renowned throughout the world for